Rising Demand for Generative Engine Optimisation Among Freelancers
A recent survey shows a growing interest in Generative Engine Optimisation (GEO) over traditional SEO among search freelancers, highlighting a shift in focus to AI-driven search strategies.
The Shift Towards Generative Engine Optimisation
As of September 2026, a survey conducted by Fiverr reveals a notable trend among search freelancers: a rising demand for Generative Engine Optimisation (GEO) over traditional SEO. This shift underscores the growing importance of AI-driven search strategies in the digital marketing landscape. According to the survey, more freelancers are receiving requests for GEO services than for Google SEO, although many still support SEO as a long-term strategy (Search Engine Journal).
Understanding Generative Engine Optimisation
Generative Engine Optimisation refers to the practice of optimising content and digital presence to be favoured by AI answer engines such as ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, and Bing Copilot. These engines are becoming key players in how information is retrieved and presented to users, making it crucial for brands to adapt their strategies to remain visible.
Unlike traditional SEO, which focuses on search engine algorithms, GEO requires an understanding of how AI engines process and generate responses. This involves ensuring crawler access, utilising structured data, and achieving prompt-level visibility, each a crucial factor in influencing AI-generated answers.
Implications for Brands and Marketers
The growing interest in GEO highlights a significant opportunity for brands to enhance their visibility in AI-driven search results. Marketing and growth leaders should consider investing in GEO strategies to ensure their brands are recommended by AI answer engines. This involves not only optimising content but also understanding the data sources that AI engines rely on and how to influence them effectively.
For those looking to stay ahead, a proactive approach to GEO can provide a competitive edge in the evolving digital landscape. Brands must adapt to changes in how AI engines select and present information to maintain their relevance and visibility.
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