Paid Media for AI search

Turn AI insight into paid campaigns your media team can ship today.

Two tools, one page. Find the prompts where you lose to competitors in AI answers, then turn that signal into Google Ads Performance Max search themes or a ChatGPT Ads campaign brief. Paste-ready, no API calls.

Available on the Agency plan and above. No setup fees.

Why now

AI search is upstream of every ad you buy

Google Performance Max already accepts Search Themes as a hint for which prompts to chase. OpenAI is rolling out paid placements inside ChatGPT. The brands that win these slots are the ones who already know which prompts AI cites against them, and have the campaign assets ready to ship.

Feature 1

Share of Model

Find the prompts where competitors win, export as Google Ads search themes

Open the page, pick a competitor, get the list of AI prompts where they appear and you do not. Click Copy. Paste into Google Performance Max → Asset group → Signals → Search themes. Done.

  1. 1

    Pick a competitor

    Each saved competitor in your workspace shows the count of prompts where they get cited and you do not.

  2. 2

    Review the win-back queries

    Up to 50 prompts ranked by mention count and platform breadth. Each shows how often AI cites the competitor and on which engines.

  3. 3

    Click Copy

    We have already converted each AI prompt into a Google-Ads-Search-Themes-shaped noun phrase via GPT-5. Themes are 80 characters max, lowercase, ad-ready.

  4. 4

    Paste into Google Ads

    Asset group, Signals, Search themes, paste, save. Same export feeds Microsoft Advertising Performance Max with no changes.

Feature 2

ChatGPT Ads Launchpad

Migrate your Google Ads keyword set into a ChatGPT Ads campaign brief

Upload your Google Ads keyword export. We classify each keyword by intent, group them into ad-ready buckets, draft headlines and bodies that fit OpenAI's character limits, and hand you a Markdown brief or OpenAI-Ads-API JSON.

  1. 1

    Upload your CSV

    Export from Google Ads Editor (Keywords sheet). Up to 10,000 rows per upload.

  2. 2

    Run classification

    Each keyword is tagged as brand, property, destination, informational, or transactional, and scored 0-100 for AI-search readiness in under 30 seconds.

  3. 3

    Review groups and edit copy

    We auto-suggest ad groups and draft headlines (≤50 chars) and bodies (≤100 chars). Tweak inline.

  4. 4

    Download the brief

    Markdown for review and pasting; JSON in the OpenAI Ads API shape for direct ingestion when ads.openai.com opens the API.

Why this beats agency tools

Agency-priced, in-product

Jellyfish's Share of Model is a managed-service add-on. Ours is a workspace feature you click — included in your subscription.

Vertical-aware

Built on the AI tracking signal you already pay for. Our themes know about hotels, OTAs, DMOs, regulated finance, broadcast. Generic tools start from zero.

Single source of truth

Same data feeds your dashboard, your weekly reports, and your paid campaigns. No spreadsheet handoff between insights and media teams.

Activate Paid Media on your workspace

Available on the Agency plan and above. New keywords get themes automatically on every tracking run.

Already on Agency? Available right now under Paid Media in the workspace nav.